GURUGRAM, HARYANA — January 17, 2026 — As artificial intelligence becomes the primary interface through which consumers discover information, Taptwice Media, a leading digital marketing and PR solutions provider, is sounding the alarm on the growing risk of “AI hallucinations.” Shubham Agrawal, Founder of Taptwice Media, today highlighted why brands must pivot toward targeted, high-authority Public Relations (PR) to ensure their corporate narratives remain accurate in an AI-driven search economy.
With the rise of generative AI and agentic systems, search engines are increasingly moving away from traditional link-based results toward synthesized answers. However, these models often “hallucinate”—generating false or misleading information when they lack verified, high-quality data sources.
“In 2026, ‘Brand Trust’ is no longer just about customer service; it’s about data integrity,” said Shubham Agrawal. “When AI models crawl the web to learn about a company, they prioritize authoritative press releases and reputable news coverage. Without a strategic PR footprint, brands leave their identity to be ‘guessed’ by an algorithm. Targeted PR is the only way to provide the factual ‘ground truth’ that anchors AI responses and prevents damaging hallucinations.”
Strategic Global Expansion
The announcement comes as Taptwice Media reports a 200% surge in client growth across the United States and Europe. The company is actively expanding its footprint to help global brands navigate the shift from traditional SEO to AI-centric visibility. By leveraging premium distribution networks like GlobeNewswire and specialized LinkedIn growth strategies, Taptwice Media ensures that brand stories are indexed by the very models shaping consumer opinions.
About Taptwice Media
Taptwice Media is a premier digital marketing agency headquartered in Gurugram, India, specializing in social media growth, digital PR, and brand reputation management. Its flagship services, including Taptwice Social and Talkshubh News, provide businesses with the tools to build credible, mobile-first presences. Recognized as a leader in LinkedIn marketing and international PR distribution, Taptwice Media empowers entrepreneurs and SMEs to compete on a global scale through affordable, technology-driven solutions.
For more information on how to protect your brand from AI misinformation, visit https://taptwicemedia.com/.
Media Contact
Name: Shubham Agarwal
Email: shubham@taptwicemedia.com
Phone: +91-9135343332
