Generative Engine
Optimization —
own the answer slot
in every AI engine.
GEO is the ongoing work of growing your brand’s share of AI-generated answers. Taptwice Media tracks how often you appear across ChatGPT, Claude, Perplexity, Gemini and five other platforms — then builds that number up until you hold the default citation.
Why is GEO now the most important visibility metric for B2B brands?
Most brands are invisible in AI-generated answers.
Generative AI has made citation share — how often your brand appears in AI answers — the most valuable visibility metric in B2B marketing. Unlike a search ranking, a citation inside an answer carries the authority of the AI engine itself. Buyers trust it.
Citation share is zero-sum
Every AI answer slot your competitor holds is one you do not. The brands building citation share now are pulling ahead of those who will start later.
Buyers click cited sources
Perplexity, ChatGPT and Gemini all surface the sources behind their answers. A buyer who sees your brand cited and clicks through is already pre-sold.
AI answers compound over time
AI engines update their knowledge from new publications, Wikipedia edits and structured data changes. Early authority work compounds as these updates propagate.
One metric, all AI engines
GEO tracks citation share across 8 platforms simultaneously. You see exactly where you appear, how often, and how that compares against named competitors.
What does Taptwice Media’s GEO service track and optimize?
Eight engines. One weekly scorecard.
Our GEO retainer covers the full stack of AI answer visibility — from raw citation frequency to competitor displacement and sentiment scoring. Every metric is measured against the same baseline every week.
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Citation share tracking across 8 AI engines
We run a fixed set of category and brand queries across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot, You.com and Grok every week. Your citation rate — how many answers include your brand — is the primary KPI.
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Competitor displacement analysis
We track which competitors appear in the same answers as your brand and flag when a displacement opportunity exists. When a competitor’s citation weakens, we accelerate the work that fills that slot.
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Answer position & answer share scoring
Not all citations are equal. We score whether your brand is the primary recommendation, a secondary mention or a footnote — and target the highest-value position for each query cluster. Per the Rankscale GEO methodology.
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AI sentiment scoring
We score every brand mention for positive, neutral or negative sentiment. A citation that frames your brand negatively is worse than no citation. We track and correct both.
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Monthly scorecard & iteration plan
Every month we deliver a complete GEO scorecard — citation rate by engine, competitor positions, sentiment breakdown and the three to five highest-leverage actions for the next 30 days.
How does Taptwice Media grow your GEO citation share?
Authority, structure and placement — compounding weekly.
GEO growth comes from three levers: making your brand technically readable (AEO foundation), placing your brand in the authoritative sources AI engines pull from (content distribution), and correcting any negative signal (sentiment management). We run all three simultaneously.
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Baseline citation audit
Week one: we run your brand and up to five competitors across all 8 engines on your priority queries. The result is your citation rate baseline, competitor gap and the first set of displacement targets.
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AEO technical foundation
Before any distribution work, we ensure your site structure, schema and llms.txt are correct. A broken AEO foundation limits how much distribution work can achieve.
- 03
Authority placement programme
We place your brand in the publications and platforms AI engines pull from — GlobeNewswire, ANI, Wikipedia, trade press, Reddit and LinkedIn — targeting the sources most correlated with the queries where you are underperforming.
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Weekly tracking & sentiment correction
Every week we re-run the citation audit, flag new misrepresentations or negative sentiment within 24 hours and push corrections into authoritative sources.
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Monthly scorecard & next-cycle plan
Month-end: full scorecard delivered. We identify the highest-leverage queries for the next cycle and adjust the placement strategy to compound on the gains made.
What does a Taptwice Media GEO retainer cover in numbers?
Scope at a glance.
Where does Taptwice Media provide GEO services?
GEO in Delhi NCR & across India.
Based in Delhi NCR, Taptwice Media delivers GEO retainers to brands in Noida, Delhi and Gurugram, with a limited number of national and international engagements each quarter.
Ready to start growing your GEO citation share?
Find out where
you stand today.
We run your brand across 8 AI engines, show you your current citation rate and map the fastest path to holding the answer slot in your category.
