Generative Engine Optimization (GEO) — measure + move answer-share across every LLM
GEO is the measurement-driven layer above AEO. We track answer-share across ChatGPT, Claude, Perplexity, Gemini, Copilot, You.com, Grok and Google AI Overviews — and iterate until you become the default citation.
How Generative Engine Optimization changes the answer AI engines give
You cannot improve what you do not measure. GEO starts by instrumenting a portfolio of 40+ queries covering brand, category, competitor and buyer-journey intent — then runs them weekly against 8 major generative engines to establish a baseline of your answer-share and source-share.
We then map why each engine answers the way it does (retrieval corpus, citation patterns, known bias), identify the highest-leverage gaps, and commission targeted corrective content — landing pages, press placements, Wikipedia/Wikidata edits, Reddit and LinkedIn seeding — to shift retrieval.
Progress is tracked in a monthly scorecard. Every lift is traceable to a specific placement or technical change, so you know which levers work for your category.
What changes the day you engage us
Without Generative Engine Optimization
- No visibility into what LLMs say about you
- Competitors dominate answers you should own
- Content investments with no LLM payoff
- Can't spot hallucinations until a customer flags them
- Guessing at what to write next
With Taptwice Media
- Weekly answer-share + source-share scorecard
- Priority queries you own top-3 on
- Every content piece tied to a measurable lift
- Early-warning system for misrepresentations
- Roadmap driven by competitor gap analysis
Every Generative Engine Optimization engagement ships with this
8-engine tracking
ChatGPT (GPT-5 family), Claude (Opus 4.7 / Sonnet 4.6 / Haiku 4.5), Perplexity, Gemini, Copilot, You.com, Grok, Google AI Overviews.
Prompt portfolio
40+ queries mapped to brand, category, competitor and buyer-journey intents. Grows monthly as new keywords surface.
Competitor gap analysis
Which brands are cited for your priority queries, why, and what it will take to displace them — quantified.
Monthly scorecard
Answer-share delta, source-share delta, sentiment delta. Every lift tied to a specific placement or technical change.
Engineering-grade AEO, not rebranded SEO
GEO without AEO is guesswork. AEO without GEO is a static deliverable. We run them together — measurement drives the fixes, fixes drive the lift, the lift is measured.
Our sister brand Taptwice Global handles authoritative press placement (GlobeNewswire, ANI, PRNewswire, Yahoo Finance) — the retrieval-corpus layer most agencies cannot touch.
Questions founders ask before they engage
What is GEO (Generative Engine Optimization)?
GEO measures and improves your brand’s visibility inside LLM-generated answers. AEO handles technical foundations; GEO handles measurement, iteration and retrieval-corpus targeting.
Which engines do you cover?
ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot, You.com, xAI Grok and Google AI Overviews by default. Regional/specialist engines added on request.
Do you guarantee citations?
No one can — LLM outputs are probabilistic. We guarantee measured, compounding lift in answer-share and source-share against a transparent baseline.
See your answer-share across 8 engines
An expert will benchmark how often ChatGPT, Claude, Perplexity, Gemini and four others cite you for 40+ priority queries. You get a baseline scorecard + competitor gap in 7 days.
