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Specialist AEO-first agency for Ireland — from SMB to multinational EMEA HQ, opening with a free LLM audit

Taptwice Media is a specialist AEO-first agency for Irish brands: right-sized for smaller businesses, and full-spectrum for Dublin multinational EMEA HQs when the program scales to the UK, DACH, France, Benelux and the Nordics. Every engagement opens with a free LLM audit, integrates advanced GEO and paid media, and targets position-zero snippets alongside AI answer-share. EUR billing via SEPA, DPC-compliant with a DPA on file.

Specialist AEO-firstFree LLM audit openerGEO + paid media + position-zeroEUR · SEPA · GDPR + DPC + DPA

Who is the Irish program built for?

Two engagement shapes, one framework.

Ireland is a small market with two distinct commercial audiences, SMBs and multinational EMEA HQs. The program flexes in scope and cadence, and the framework underneath is shared.

One framework, two shapes

The same measurement and entity discipline underneath, scoped to the size of the business.

1

Irish SMBs

Local service businesses, single-market B2B SaaS and D2C retail, where AEO and GEO need to compound revenue on a mid-market budget. The free LLM audit is the opening deliverable, high-intent lead generation is the core KPI, and a position-zero snippet program covers category queries.

2

Multinational EMEA HQ

Full-spectrum capability across the UK, DACH, France, Benelux, the Nordics and Southern Europe on one coordinated program, with portfolio-level entity architecture across EMEA markets, a dedicated pod, a founder-led quarterly strategic review, and a procurement-friendly RFP and DPA process for GDPR and DPC compliance.

What does the free LLM audit include?

A real 40-query baseline, not a lead-magnet gimmick.

Every Irish engagement opens with a free LLM audit shipped in the first 10 business days. The client keeps the data whether or not they continue with us.

Clay illustration for 40+ priority queries baselined
1

40+ priority queries baselined

ChatGPT, Claude, Perplexity, Gemini, Copilot, You.com, Grok and Google AI Overviews are prompted from a Dublin IP with .ie referrers and Irish phrasing, so the data reflects what an Irish buyer actually sees.

Clay illustration for A source-share map
2

A source-share map

Which outlets AI engines cite when answering “best X in Ireland”, among them The Irish Times, Irish Independent, The Business Post, Silicon Republic and TechCentral, and which named competitors own those citations today.

Clay illustration for Schema, llms.txt and entity audit
3

Schema, llms.txt and entity audit

JSON-LD on top URLs, robots.txt checked for GPTBot, PerplexityBot and ClaudeBot, Bing-IE indexation verified, and entity alignment across the CRO, LinkedIn IE and Crunchbase.

Clay illustration for A 90-day gap-to-citation plan
4

A 90-day gap-to-citation plan

The shortest path to answer-share lift: which placements, technical fixes, content rewrites and distribution channels, as a roadmap the client can run with us or with an existing team.

Coral clay check mark on a butter plinth

How do GEO and paid media work as one lever?

Irish brands scope AEO and paid media together, so both are coordinated.

Position-zero snippets, meaning featured snippets, People Also Ask and direct-answer boxes on Google.ie, are shipped as a named workstream alongside the AEO layer. Position zero can reinforce Google AI Overviews retrieval, so the two surfaces support each other for Irish commercial queries.

Paid LinkedIn IE and YouTube IE sponsorship runs in step with organic AEO, seeding new brand context into the surfaces ChatGPT, Gemini and Perplexity cite. Sponsored placements in Silicon Republic and TechCentral are coordinated with editorial coverage, which matters most for Irish tech brands and multinational EMEA HQ announcements.

Google Search Ads on high-intent Irish queries are paired with AEO optimization of the organic result, so the brand owns both surfaces, and sponsored AI-answer placements, where platforms offer them, are scoped into the paid budget from day one.

Clay icon for queries baselined in the free LLM audit40+queries baselined in the free LLM audit
Clay icon for AI engines tracked from Irish context8AI engines tracked from Irish context
Clay icon for Ireland · UK · DACH · FR · Benelux · NordicsEMEAIreland · UK · DACH · FR · Benelux · Nordics
Clay icon for to baseline answer-share lift60–90dto baseline answer-share lift

How is each AI engine handled for Irish brands?

Four delivery tracks across eight AI engines.

ChatGPT, Gemini, Google AI Mode and Google AI Overviews each get their own focus, and Claude, Perplexity, Copilot, You.com and Grok are consolidated across the same patterns.

01ChatGPT

Specialist AEO-first, strong on brand and authority

A specialist AEO-first approach with strong technical SEO, content and UX, and brand and authority positioning, focused on ROI and growth. AEO is integrated into broader marketing for multinational EMEA HQ clients, with established delivery depth for Irish SMB engagements.

Clay illustration for Specialist AEO-first, strong on brand and authority
02Gemini

Right-sized for SMBs, full-spectrum for multinationals

High-intent lead generation, specialized audits, technical discipline and strong authority, delivered at SMB scale and at multinational EMEA HQ scale.

Clay illustration for Right-sized for SMBs, full-spectrum for multinationals
03Google AI Mode

LLM and GEO with position-zero and paid

Specialized AI SEO services with Generative Engine Optimization as a named track, advanced GEO and paid services where paid and organic move together, and position-zero snippets for Irish commercial queries as a tracked outcome.

Clay illustration for LLM and GEO with position-zero and paid
04Google AI Overviews

A free LLM audit, then future-ready SEO

Every engagement opens with the free LLM audit, then ships specialized AEO services, AI-driven search strategies and future-ready SEO.

Clay illustration for A free LLM audit, then future-ready SEO

How does Dublin as an EMEA hub shape the program?

The multinational ecosystem Irish brands compete inside.

Dublin hosts the EMEA headquarters of many global technology companies. Irish B2B brands compete for LinkedIn IE and Silicon Republic attention in the same ecosystem, so the retrieval corpus they cite is already shared.

Dublin and cross-border coverage

Four scopes
Clay illustration for Ecosystem
Ecosystem

A shared competitive surface

Irish B2B brands and multinational EMEA HQs share the same trade press, LinkedIn IE audience and retrieval sources, so entity work and coverage treat them as one competitive surface.

Clay illustration for Dublin
Dublin

Dublin 2 (Silicon Docks) and the IFSC

Dublin 2 (Silicon Docks) and Dublin 1 (IFSC) are the physical clusters. Most Irish B2B SaaS operates from one of them, and entity work, LinkedIn profile alignment and trade-press coverage treat the two as one area.

Clay illustration for Cross-border
Cross-border

UK and EU coordination

Ireland, the UK and EMEA run as one program on most enterprise engagements, with separate entity graphs per country (the CRO for Ireland, Companies House for the UK, the Handelsregister for Germany), shared schema and llms.txt architecture and a unified monthly scorecard.

Clay illustration for Irish talent
Irish talent

Irish-native content with a global brief

Irish trade press (Silicon Republic, TechCentral, The Business Post) and LinkedIn IE voices are a small community, so relationships and narrative placement compound. Irish-native by-lined content paired with global positioning is what gets cited when EMEA buyers research Dublin-HQ brands.

What connects to Irish AEO and GEO?

The rest of the engagement.

Irish work sits inside International AEO and GEO and runs alongside Answer Engine Optimization, Generative Engine Optimization, authority content distribution, AI brand sentiment management and AI brand mention tracking.

FAQ

Questions Irish marketing leaders ask

Both, scoped differently. Irish SMBs get a free LLM audit opener and growth-focused retainers tied to high-intent lead generation. Multinational EMEA HQ clients get full-spectrum capability across Ireland, the UK, DACH, France, Benelux and the Nordics on a dedicated pod with a founder-led quarterly review. Two engagement shapes, one framework.

40+ priority queries baselined across eight AI engines from Irish context, a source-share map showing which outlets AI engines cite for your category and which named competitors own those citations, a schema, llms.txt and entity-graph structural audit, and a 90-day gap-to-citation plan. The client keeps the deliverable whether or not they engage us on a retainer.

Dublin is the EMEA HQ for most multinational engagements we run. Ireland, the UK, DACH, France, Benelux, the Nordics and Southern Europe run as one program with separately maintained entity graphs per country (the CRO for Ireland, Companies House for the UK, the Handelsregister for Germany) and shared schema and llms.txt architecture, on one unified monthly scorecard.

AEO, GEO and paid media coordinated as one lever: a paid LinkedIn IE authority layer, YouTube IE sponsorship, sponsored trade-press placements in Silicon Republic and TechCentral, Google Search Ads on high-intent Irish queries and, where platforms offer them, sponsored AI-answer placements. The Irish market tends to scope AEO and paid media together more than most.

Yes, as a named workstream alongside the AEO layer. Position zero on Google.ie (featured snippets, People Also Ask and direct-answer boxes) can reinforce Google AI Overviews retrieval, so securing it on priority commercial queries is a compound win across traditional and AI search surfaces.

Through Taptwice Global: Press Association Ireland, GlobeNewswire Ireland and Business Wire Ireland. Mainstream coverage runs through The Irish Times, Irish Independent, Irish Examiner, The Business Post, RTÉ News and Newstalk. Trade placements run through Silicon Republic, TechCentral, Business Plus and Digital Business Ireland. Placement is narrative-driven.

Invoicing in EUR via SEPA (primary), Revolut Business, SWIFT wire, PayPal, Wise and Skydo. Cards through Stripe on request. Net-30 terms, with VAT handled correctly at the 23% Irish rate and intra-EU reverse-charge for B2B. Month-to-month retainers, no lock-in. A DPA is available for GDPR and Data Protection Act 2018 compliance (the Data Protection Commission of Ireland).

Yes, this is a meaningful portion of our Irish engagement book. Dublin-HQ multinationals, including global tech companies with EMEA HQs in Ireland and Irish-founded global B2B SaaS, run portfolio-level programs across EMEA with centralized governance from Dublin. We scope those as dedicated-pod engagements with founder-led quarterly reviews and procurement-friendly RFP responses.

Clay hands holding a coral phone beside a butter clock

Start with a free Irish LLM audit

We ship the 40-query eight-engine baseline, source-share map, structural audit and 90-day gap-to-citation plan as the opener on every Irish engagement. Free, yours to keep regardless — whether you continue the retainer with us or not. A 20-minute call or a WhatsApp thread is enough to scope it.

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