Shubham Kumar Agrawal
I lead AEO and GEO at Taptwice Media, where we build answer-focused content systems, entity clarity, and technical structure so companies get cited in AI search experiences and convert that visibility into pipeline. Based in Noida, serving India and international clients.
Building the system that gets brands cited by AI
Shubham Kumar Agrawal founded Taptwice Media after years of working across product, marketing and growth at Indian startups. The thesis behind Taptwice is engineering-first: treat AI-visibility and brand-search as a measurable system — not as PR theatre — and run the loop weekly until the numbers move.
I am in every strategic review. When you engage with Taptwice, you talk directly to the founder — no account-management layer. Outside the work, I write about AEO, GEO, reputation engineering and the operating systems founders need to keep up with LLM-mediated buyer behaviour.
My work focuses on getting brands cited across ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews — through technical optimization, authority distribution and weekly sentiment monitoring.
What I work on
Answer Engine Optimization
Building the schema stack, entity graph, and passage structure that makes brands the direct answer in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Generative Engine Optimization
Weekly 8-engine GEO measurement. Every priority query tracked. Answer-share lift causally attributed so clients know exactly what moved.
Brand Sentiment Management
Controlling how AI engines represent a brand — rewarding positive vocabulary, suppressing negative framing through authority distribution.
Content & Authority Distribution
In-house distribution through GlobeNewswire, ANI, PRNewswire, BusinessWire and Yahoo Finance. No other India AEO company owns this layer.
Featured in
Shubham Kumar Agrawal was named in Mid-Day’s “Professionals Making an Impact Across India’s Industry Spectrum in 2026” — recognised for building executive brand positioning and authority-driven strategies that move brands from traditional marketing to AI-native visibility.
Where to connect
Case notes, client tear-downs and AEO insights posted first.
linkedin.com/in/shubham-taptwicemedia
Personal updates and behind-the-scenes at Taptwice.
@shubham.taptwice
Writing
Longer-form thinking on AEO, GEO and brand engineering.
shubhamkumaragrawal.com
Taptwice Media
The agency behind the work — AEO & GEO for founders and brands.
taptwicemedia.com
