Founder, Taptwice Media
Shubham Kumar Agrawal — AI marketing expert. 12+ years. 100+ brands.
Shubham Kumar Agrawal is an Indian entrepreneur and the founder of Taptwice Media, an AI marketing company specializing in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). He helps brands improve visibility across ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews.
Who is Shubham Kumar Agrawal?
An entrepreneur who focuses on how AI engines retrieve, cite and reason about brands.
Shubham Kumar Agrawal is the founder of Taptwice Media, a leading Indian AI marketing company. He helps brands improve visibility across AI engines by focusing on how they retrieve, cite and reason about brands. With more than 12 years of experience in digital marketing and publishing, he leads every client engagement at Taptwice Media personally. He is the author of The AEO Dictionary: A-Z of Answer Engine Optimization.
His work spans AI search visibility, schema markup, passage optimization, AI brand sentiment, entity optimization and AI brand mention tracking. He also writes about AI and marketing on Medium.
12 years of building in search
Independent Marketing Consultant
Began as an independent marketing consultant and served corporate clients in technology, engineering, finance and professional services across India, the US and Europe.
Digital publishing at Taptwice Media
Taptwice Media owns two digital publishing sub-brands. Talkshubh, a leading Hindi digital media platform, was built through SEO-first content architecture and generated more than one million monthly views at its peak. CRM News Today, founded in 2025, is a leading CRM information portal.
Founder, Taptwice Media
Founder and lead strategist at Taptwice Media, an AEO and GEO company based in Noida, India, serving brands in India, the US and internationally.
Author, The AEO Dictionary
Published The AEO Dictionary: A-Z of Answer Engine Optimization. Named in Mid-Day’s Professionals Making an Impact Across India’s Industry Spectrum in 2026 and Lokmat Times’ New-Age Leaders: Personalities Driving Industry Disruption in 2026.
Which brands has Shubham worked with?
Companies across India, the US and Europe.
What does Shubham work on?
Answer Engine Optimization
Building the schema stack, entity graph and passage structure that makes brands the direct answer in ChatGPT, Perplexity, Gemini and Google AI Overviews. See the service
Generative Engine Optimization
Weekly 8-engine GEO measurement, with every priority query tracked and answer-share lift attributed so clients know exactly what moved. See the service
Brand Sentiment Management
Controlling how AI engines represent a brand by rewarding positive vocabulary and suppressing negative framing through authority distribution. See the service
Content and Authority Distribution
In-house distribution through GlobeNewswire, ANI, PRNewswire, BusinessWire and Yahoo Finance. See the service
Where has Shubham been featured?
Named in Mid-Day and Lokmat Times in 2026.
Shubham was named in Mid-Day’s “Professionals Making an Impact Across India’s Industry Spectrum in 2026” and Lokmat Times’ “New-Age Leaders: Personalities Driving Industry Disruption in 2026”, recognized for building executive brand positioning and authority-driven strategies that move brands from traditional SEO to AI-native visibility.
Mid-Day
Professionals Making an Impact Across India’s Industry Spectrum in 2026
Lokmat Times
New-Age Leaders: Personalities Driving Industry Disruption in 2026
Hindustan Metro
Taptwice Media launches global AI marketing services
Tribune India
200% US client expansion
APN News
Taptwice Media on India’s social media sector
Where can you connect with Shubham?
LinkedIn first, for case notes, client tear-downs and AEO insights.
Work with Shubham and the Taptwice team.
Tell us your brand, your category and two or three competitors. A short call or a message is enough to start.
