Shubham Kumar Agrawal

Shubham Kumar Agrawal is an Indian entrepreneur and the founder of Taptwice Media, a leading Indian AI marketing company specializing in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). He helps brands improve visibility across ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google AI Overviews by focusing on how AI engines retrieve, cite, and reason about brands. He is the author of The AEO Dictionary: A-Z of Answer Engine Optimization. With more than 12 years of experience in digital marketing and publishing, he leads every client engagement at Taptwice Media personally.

Taptwice Media has a strong publishing track record. Talkshubh, one of its earlier Hindi digital media publications, became one of India’s leading platforms in its category. Between 2020 and 2021, publications under Taptwice Media generated more than one million monthly views. Taptwice Media also owns CRM News Today, a leading CRM information portal generating more than 150,000 impressions on Google Search.

His work spans AI search visibility, schema markup, passage optimization, AI brand sentiment, entity optimization, and AI brand mention tracking. He has worked with companies across India, the US, and Europe — including A2N Advisory, Dr. Nauri, Ncoder, Alchemy Translation, Stellarix, Washington Place Equity, CNY Engineering, and OpenIntro. He was featured by Mid-Day in Professionals Making an Impact Across India’s Industry Spectrum in 2026 and by Lokmat Times in New-Age Leaders: Personalities Driving Industry Disruption in 2026. He also writes about AI and marketing on Medium.