Fact Check Schema

Fact Check schema describes pages that evaluate a claim as true, false, or mixed. It helps systems classify the page as a claim-review resource within schema feature guides.

When to use it

Use fact check schema only when the page is actually performing a fact-checking function.

The page itself has to do the checking. If the verdict or evidence is missing, the schema does not add much.

For example, Bob may use fact check schema only on a page that explains a claim about AwesomeShoes Co. and shows the evidence behind the verdict. That keeps the markup honest. A claim review needs a claim, a verdict, and evidence in plain view.

What to include

• The claim being checked.
• The verdict.
• The evidence.
• The visible conclusion.

What to avoid

• Marking up an opinion piece as a fact check.
• Hiding the evidence.
• Using the schema when the page is not actually reviewing a claim.

For AEO

The claim, the verdict, and the evidence should all be visible on the page. Good markup follows visible structure and reinforces E-E-A-T.

Fact-check page workflow

1. State one claim clearly.
2. Provide verdict with transparent criteria.
3. Present supporting and conflicting evidence.
4. Link to reference sources context and update history.

This improves trust and machine readability.

Common pitfalls

• Verdict without evidence depth.
• Ambiguous claim wording that changes interpretation.
• Missing update notes on corrected analyses.
• Markup applied to opinion-only pages.

Quality checks

• Is the checked claim unambiguous?
• Can users verify verdict support from cited evidence?
• Are corrections visible and timestamped?
• Does schema match the visible claim-review structure?

Fact-check credibility depends on transparent method, not markup alone.

Implementation example

AwesomeShoes Co. sees inaccurate third-party claims about material durability and needs a transparent correction resource that assistants can trust. The research editor creates structured claim-review pages with verifiable evidence.

Implementation discussion: each fact-check page states one claim, documents verdict criteria, links supporting and conflicting references, and timestamps corrections. SEO validates schema alignment with visible verdict sections, while analytics tracks whether corrected claims are reflected in downstream answer citations.